One of the better things about the internet is how it’s changed Advertising, Marketing, and Branding. It’s not so much go find people and tell them who we are, as it is they will find us, and we better bet setup to inform them when they do, as well as attract them.
The way Google Ads have been allowed to target potential customers is pretty incredible considering where we were even a decade ago. However, sometimes you get the bad with the good, which is going on with YouTube at the moment.
Five more major corporations have suspended their advertising on the video-sharing site over concerns about which videos they’re being associated with. This is on the heels of mobile giants AT&T and Verizon doing the same thing. The reason? Their ads have been playing on the channels of political extremists, whom these companies do not want to be associated with. Not a good look at all.
I can’t imagine the type of coding it takes for Google to ensure certain ads aren’t played on certain videos. However, this is kind of a flaw in this new form of advertizing. In the past corporations were able to choose the type of people and outlets they were associated with. Now it’s chosen by an algorithm.
These are the growing pains of a new form of advertizing though. Things need to be adjusted when it comes up. However, I 100% agree with these companies. Sure it’s growing pains, but no matter what it is, there’s just somethings you can’t have your company associated with no matter what the reason is.