As SnapChat Files for IPO, Quartz Looks at Top Challenger

As SnapChat files for an IPO, and steals away Sony Entertainment’s CEO, Quartz looks at who their top challenger will be in the field, and what it means for the future of Social Media. It’s an interesting read, and topic to consider.

At some point this week, Snap, the parent company of the ephemeral messaging app Snapchat, is expected to publicly file paperwork to become a public company, having reportedly already filed in private with the US Securities and Exchange Commission. Although there are many things we don’t know about Snap yet, including specifics of the company’s advertising model, and whether […]

via Instagram is Snapchat’s biggest threat — Quartz

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